1.活动时间：10月23日09:50-16:40
Time: October 23, 09:50-17:00
2.活动地点：中关村国际创新中心畅春厅
Venue: Changchun Hall, Zhongguancun International Innovation Center
3.活动主题：AI驱动全球广告创新——趋势·模式·未来
Theme: AI-Driven Global Advertising Innovation: Trends, Models and the Future
4.活动规模：1000人
Participants: 1,000
5.活动内容：主论坛聚焦产业全景与实践落地，推动AI从技术供给侧深度融入广告应用侧，以新质生产力激活广告业高质量发展动能；聚合创意方、技术方、品牌主、全球化服务商四方力量，围绕“产业变革全景、营销创新前沿、品牌全域增长”三大核心方向，推动行业形成创新共识，助力海淀打造“科技+广告”发展高地。
Event Overview: The Main Forum will focus on the industry landscape and practical implementation, promoting the deep integration of AI from the technology supply side into advertising applications and leveraging new quality productive forces to drive high-quality development in the advertising industry. It will bring together creative professionals, technology providers, brand owners and global service providers around three core areas — the industry transformation landscape, the frontiers of marketing innovation and full-funnel brand growth — to build industry consensus on innovation and support Haidian in developing a leading hub for "technology + advertising".
6.执行单位：中广协广告信息文化传播有限责任公司
Organizer: Zhongguangxie Advertising Information Culture Transmission Co., Ltd.
7.活动流程：
Agenda:
论坛主持人：央视网主持人 常 婷 Moderator: Chang Ting, Host of CCTV.com | ||
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上午场：全球广告产业变革与未来趋势 Morning Session: Global Advertising Industry Transformation and Future Trends | ||
时 间 Time | 内 容 Agenda | 嘉 宾 Guest Speakers |
09:50-10:05 | 主题演讲：AI时代的品牌传播 Keynote Speech: Brand Communication in the AI Era | 中央广播电视总台总经理室副召集人 佘贤君 She Xianjun, Deputy Coordinator, CMG Business Operations Office |
10:05-10:20 | 主题演讲：守正创新，智联未来 Keynote Speech:Upholding Integrity, Driving Innovation, Connecting the Future | 宝洁公司大中华区副总裁及首席法律顾问 陈 兵 Benny Chen, Vice President and General Counsel, Procter & Gamble Greater China |
10:20-10:35 | 主题演讲：拥抱 AI 新机，共赴增长新纪元 Keynote Speech: Embrac AI Opportunities and Drive Growth Together | 巨量引擎行业与生态运营业务负责人 黄志发 Huang Zhifa, Operations Leader of Industry and Ecosystem, Ocean Engine |
10:35-10:50 | 主题演讲：赢得欧洲受众信任：中国品牌的战略要务 Keynote Speech: Building Trust with European Audiences: A Strategic Imperative for Chinese Brands | RTL广告联盟首席执行官，欧洲电视广播广告销售协会（EGTA）主席 斯特凡・科吕布勒 Stéphane Coruble, CEO, RTL AdAlliance | President, EGTA |
10:50-11:05 | 主题演讲：走进用户 走进人心Keynote Speech: Getting Closer to Users, Getting Closer to Hearts | 小红书商业化营销实验室消费者洞察负责人 王雅婷 Wang Yating, Head of Consumer Insights, Xiaohongshu Commercialization Marketing Lab |
11:05-11:20 | 主题演讲 Keynote Speech | 分众传媒专业合伙人 陈 鹏 Benny Chen, Professional Partner, Focus Media |
11:20-11:35 | 主题演讲 Keynote Speech | 中国移动咪咕公司商业拓展中心总经理 魏小东 Wei Xiaodong, General Manager of Business Development Center of China Mobile Migu Company |
11:35-11:50 | 主题演讲：情绪破圈，态度同频 Keynote Speech: Breaking Through with Emotion, Resonating with Attitude | 网易传媒副总裁 李淼 Leo Li, VP of NetEase Media |
12:00-13:00 | 会议午餐 Conference Lunch | |
下午场：AI 营销创新与品牌决策 Afternoon Session: AI Marketing Innovation and Brand Decision-Making | ||
13:45-14:00 | 主题演讲：好内容，好加热，好AI Keynote Speech: Great Content, Smart Amplification, Powerful AI | 快手磁力引擎营销业务兼磁力聚星业务负责人 张梦北 Morton Zhang, Head of Kuaishou Magnetic Engine Marketing Business & Magnetic Star Business |
14:00-14:15 | 主题演讲：AI时代的品牌新叙事 Keynote Speech: New Brand Narratives in the Age of AI | 央视市场研究（CTR）总经理 虞 坚 Jason Yu, Managing Director of CTR Market Research CO., Ltd. |
14:15-14:35 | 主题演讲：跨境营销中的合规：网红营销与AI生成广告 Keynote Speech: Compliance in Cross-Border Campaigns: Influencer Marketing and AI-Generated Advertising | 国际广告协会（IAA）公共政策副主席，Lewis Silkin律师事务所合伙人、广告与营销法律业务联合负责人 杰兰特・劳埃德-泰勒 Geraint Lloyd-Taylor,VP Public Policy, IAA | Partner, Co-Head of Advertising & Marketing Law, Lewis Silkin LLP |
14:35-14:50 | 主题演讲：与用户同频，AI与营销在场景中温暖陪伴 Keynote Speech: Resonating With Users：Let AI And Marketing Warmly Accompany In Scenarios Overview | 百度移动生态事业部快速消费品行业销售负责人 熊锐 Ray Shone, Head of FMCG Sales, Mobile Ecosystem Group (MEG), Baidu |
14:50-15:05 | 主题演讲：从出海到全球增长：AI连接全球营销新生态 Keynote Speech: From Going Global to Global Growth: AI Connecting the New Global Marketing Ecosystem | 科大讯飞AI营销业务群副总裁 媒体代理业务部总经理 丁 宁 Nina Ding,Vice President of iFLYTEK AI Marketing Business Group, General Manager of Media Agency Department . |
15:05-15:20 | 主题演讲：生态重塑・AI破局：从注意力到认知，全场景营销新范式 Keynote Speech: Ecosystem Reinvention · AI Breakthrough: From Attention to Cognition, A New Paradigm of Omni-scenario Marketing | 华为终端云广告综合运营部部长 杨 洋 Yang Yang，Director of Advertising Business Integrated Operation Dept., Huawei Consumer Cloud Service |
15:20-15:35 | 主题演讲：品牌广告如何助力生意增长 Keynote Speech: How brand advertising fuels business growth | 爱奇艺广告策略营销总经理 王凯航Wang Kaihang(Philip), IQIYI General Manager of Advertising Strategy |
15:35-15:50 | 主题演讲：全球视野下的品牌价值塑造 Keynote Speech: Building Brand Value Through a Global Lens | 凤凰网品牌中心总经理 陈欣 Cindy Chen，General Manager of Brand Center，Phoenix New Media Limited |
15:50-16:05 | 主题演讲：从AI答案，到最终选择——AI时代，品牌如何赢得公众信任 Keynote Speech: From AI Answers to the Final Choice: How Brands Can Earn Public Trust in the Age of AI | 微博营销运营总监 孔岩 Kong Yan，Director, Weibo Commercial Marketing |
16:05-16:20 | 主题演讲：与我的AI代理对话!——意图经济与营销重塑 Keynote Speech: Talk to My AI Agent: The Intention Economy & the Reinvention of Marketing | 新意互动策略中心总经理 汤红 Torco Tang，General Manager, Strategy Center, CIG |
16:20-16:30 | 主题演讲：从一张图到千条投流素材：视频生成如何重塑效果广告的生产与测试 Keynote Speech：From a Single Image to Thousands of Ad Creatives: How Video Generation Reshapes the Production and Testing of Performance Advertising | 生数科技模型产品总监 秦汝宁 Qin Runing, Director of Model Products, Shengshu Technology |
16:30-16:40 | “中广协•合拍云”平台发布与共建签约仪式 Launch of the “CAA · Hepai Cloud” Platform and Signing Ceremony for Co-construction | |